• The Lorax Marquee Pushdown with 300x250
  • The Lorax Destination Page
  • The Lorax Showcase Unit

I designed and developed a series of media experiences on Amazon to promote Dr. Seuss’ The Lorax home entertainment release. Many of the banners featured eCommerce functionality, with the user being able to directly purchase from the ad experience. The campaign was part of a large cross-platform initiative (Kindle/Mobile/Desktop), and spanned several different properties including IMDb. The campaign was recognized within the industry, and won Best Display Campaign at the thinkLA 2013 Interactive Awards.

LINKS:

– View the Marquee Pushdown (Flash must be enabled. Not compatible with Google Chrome)
– Visit the Destination Page
– View the thinkLA video submission, and see the event recap.