I designed and developed a series of media experiences on Amazon to promote the Playing For Keeps theatrical release. To increase user incentive, the main focus was to promote it with a sweepstakes. In order to incorporate the Amazon retail experience into the media, the landing page focused on a ‘gift guide’ based on each character’s personal traits. Each character’s ‘gift guide’ would surface related product searches on Amazon.
LINKS:
– Visit the Destination Page