Procter and Gamble Scale

These mocks showcase different media elements of a cross-platform campaign I designed for P&G Scale (Multibrands). The scale campaign was targeted to Mom’s shopping on Amazon, and had 2 goals: to generate product sales, and gain customer retention through Amazon’s loyalty program called Subscribe & Save. Because the creative had 2 different goals, I ran an A/B test to see which creative (different CTAs) performed better, so as to gain best practice insights when working on future scale and S&S campaigns. The client did have specific creative guidelines to work within, but I ultimately needed to alter the creative in order to meet Amazon’s higher creative acceptance standards.