Designs I created for PepsiCo Gatorade. The focus was to utilize Amazon Brandstores, a new and previously unreleased ad product from the Amazon Media Group. In order to showcase the ad product’s ability to create a personalized, meaningful, and relevant ad experience for users, I conceptualized different ad experiences based off of 3 segments of customers: unrecognized users, recognized Mom users, and recognized users in-market for sports products.
Generic or unknown user. Objective: highlight Gatorade G Series products.
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Recognized Mom user. Objective: highlight more info about products to help moms make educated purchasing decisions.
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Recognized users in-market for Gatorade products. Objective: highlight rich content to increase product awareness for previous purchasers of Gatorade products.
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