Designs I created for EA Games. The focus was to utilize Amazon Brandstores, a new and previously unreleased ad product from the Amazon Media Group. In order to showcase the ad product’s ability to create a personalized, meaningful, and relevant ad experience for users, I conceptualized different ad experiences based off of 3 segments of customers: unrecognized users, recognized users in-market for video games, and recognized users who previously purchased EA titles.
Generic or unknown user. Objective: highlight newest Madden title and get user to purchase it.
1 of 5
Recognized user without previous Madden purchase, but who is in-market for PS3 games. Objective: utilize reviews to get user to purchase newest title.
2 of 5
Recognized user with previous Madden NFL 11 purchase. Objective: remind user of past purchase, and get them to purchase newest title.
3 of 5
Recognized user with previous Sims 3 purchase. Objective: get user to purchase Sims 3 Pets expansion pack.
4 of 5
Recognized user with previous purchase of Mass Effect titles for Xbox 360. Objective: remind user of past purchase, and get them to pre-order the upcoming release.
5 of 5